✦ Use product shots instead ✦

These are select pieces of your UI or dashboard, remade into a standalone graphic. Only include what connects to the ad, leave out or abstract the rest.

Why?

1. Your prospect is seeing your ad for the first time. Good luck getting someone to understand a dashboard packed with features, tabs, graphs, and use cases at a glance.

2. Product shots do the cognitive heavy lifting for your prospects. Give them a better shot at understanding your message, without making them work for it.

3. They look damn good. A well-designed product shot makes your product easier to understand and more visually appealing. Win-win.

Not every ad allows for product shots, but try using them when you can and give your ads that extra spice.

Here are some more examples of B2B SaaS ads that use product shots