Ever notice how OOH ads usually go for one single focal image?

✦ Simplicity goes a long way, especially in advertising ✦

Reduce the visual to the fewest elements that still carry the message, then pick one and make it the main focus.

Why?

Because a single, main visual element:

✦ Cuts through the noise faster
✦ Lands the message in one glance
✦ Is more impactful than a plain old stock image

It's not always doable, but when you can, it's surely worth a try.

Here are some cool examples: