If you want to move away from the typical ad format and lean into something more unexpected that doesn’t look like an ad, this is for you!

Look for a medium from the real world to communicate your message. Like an everyday object or scenario that also reinforces your point.

#1 Scribble in the wild

See how it perfectly blends the figurative meaning (your data is being ignored) and the literal medium (actual dust on a window).

#2 Industry symbols

Place your message inside an object that’s a recognizable symbol of the industry you’re targeting.

#3 Personal note

Real and unpolished, this one feels like you’re peeking into someone’s notes, so you stop and look closer.